Facebook is notoriously known for having their privacy setting availability changed many times over the course of its lifetime. Currently for their privacy section of the Settings option, you are simply asked three questions. Who can see my stuff? Who can contact me? Who can look me up?
Who can see my stuff?
This section basically asks you about every post you make on Facebook, and also every post ANYONE ELSE makes relating to you. Anything that you are tagged automatically is collected somewhere on your own profile. Whether that’s a photo or even a status completely unrelated, it will be there. In order to manage this section, you can choose what people can see on your profile, as well as what people can tag you in. This is a preventative so that you don’t get related to an offensive image or the like.
Who can contact me?
This one’s simple. Who do you even want to add you? There are two options here that allow everyone on the entirety of Facebook to add you, or only Friends of your current friends. Allowing only “friends of friends” to add you completely removes the ADD button from anyone’s interface who doesn’t share a mutual friend with you already.
Who can look me up?
This is like the modern version of taking yourself off the Yellow pages. People can look you up on Facebook through the email you provided upon signing up as well as your phone number if you included that. This setting takes off the options of people finding you, if you so wish. The last setting changes your profile so that it doesn’t come up when you Google your name. No more social stalking.
The company I’ve decided to research is DAVIDsTEA, I place I actually do a little bit of work for! I actually do some promotional work for them in the form of chalkboard signs, and have decided to research how they create and grow a community. One of the best ways that DAVIDsTEA creates a community is that they use two Facebook groups purely for opinions and news sharing among their fans. The first one is for anyone who drinks tea and is a fan of their product. The second is actually for employees, and usually more company sensitive knowledge will be posted in that group. Anyone is allowed to post opinions on whatever new tea is out, or even old teas. Also, polls are posted every so often that allows anyone to contribute on what they would like to have put into stores.
The reasons why the company’s community is so positive and uplifting is mainly due to the impact that is created in store. By giving customers a say in what they want, and listening to their comments on online social media, DAVIDsTEA let them know that they’re heard and they matter.
Community Handling Support and Marketing
• Customers know they’re important when they see other REAL customers being supported the same way. It builds customer moral.
• Provides a good image for your company.
• Easier growth. Those who receive support from companies end up supporting others. It creates a community.
• Possibility of your image being ruined from a single post.
• False information can be spread.
Trying to figure out marketing strategies like:
There was a huge debate and uprising a few years back concerning the plagiarism of art and use within the online community. The reason why this got so much attention was because a huge company by the name of “Hot Topic” was involved in stealing work and printing them on their basic tees. Now as an artist, one the greatest slaps to the face would be being discredited for something that you’ve spent lots of time on.
One of the most notable cases, was when an artist had his Adventure Time fan art stolen and was printed onto shirt, and sold online by Hot Topic. This had people searching as to how his design got there, and it all came back to a site called Deviant Art. There was a huge dilemma on what Deviant Art could or not do with what you posted on their site, and rumors were spread that the Terms of Service pretty much said they could sell your art to whoever they wanted.
Though the rumors weren’t true… they weren’t completely wrong either. While they did not sell work to Hot Topic, they did not have a preventatives against someone stealing them either. You were allowed to submit whatever you wanted, and they had the right to post whatever you submitted, but there were no rules stating that you needed permission from an artist to have fair use of their work.
I took a look at the terms of service currently, and they have since changed. There is now a part that states that clear permission is required in any use of work that is not your own. They have even added a section into their FAQ that says “At no time do you lose ownership of your original work by submitting it to deviantART.”
Don’t steal art guys, it’s not worth it.
Anyone and everyone who has an online social platform has made at least one of these mistakes at some point. You’re online to share what you’re passionate about, connect with friends, or even just to lurk. There’s ways to enjoy yourself, but then there’s just ways to ruin your online image.
Don’t get into online !%&!@ wars.
I get it, you get heated over certain subjects. Whether it’s political, cultural, or just down right rude, don’t fall into the trap of making yourself look like a fool online. This do-not is the one most people have already done, and it’s obvious as to why. When behind a screen, people feel like they can say whatever they want. Sadly that’s true, but there’s also a thing called print screening. You don’t want your employers or potential employers accidentally seeing receipts of that one time you decided that you wanted to argue about how Donald Trump’s a @$&!&$! !@#@!! Keep it clean, or keep it to yourself.
Your work or mine?
Easiest one to follow, and hopefully something you haven’t done before. Plagiarism. The rules of the real world translate to our digital one. If it isn’t yours, don’t claim it is. Simple.
Nudes? No thanks.
Follows the same idea of the first one. Unless you plan on doing this kind of stuff for a living, go right ahead; there’s no shame. But you’re probably not, so you might want to keep nudes with someone private or just for yourself (go you!). You don’t want to not get hired simply because they’ve seen your bits have you? Thought so.